Harvest Pride has been serving the produce industry through Nogales since September 2001.
We work hard to source quality produce from trusted suppliers throughout Mexico.
Markets, weather, supply and border conditions change. Experience helps us navigate them.
We believe the best way to build a business is to take care of the people who make it possible.
Small team, hands-on approach. Here’s who you’re working with.
Bio coming soon.
Jaime Contreras is a Nogales native who has devoted the past 39 years to the produce industry. Harvest Pride’s Operations Manager has held virtually every job position a produce distribution warehouse may have.
Currently, Jaime manages HP operations, Food Safety, and day-to-day sales and purchasing.
Over the last eleven years, Harvest Pride has invested major resources to assure consumers they can be confident their food is safe. Harvest Pride has maintained an exceptional Food Safety program for the last eleven years.
Jaime and the Harvest Pride Personnel are committed to maintaining and improving the Harvest Pride Food Safety Program. This commitment extends beyond food safety to providing customers with the highest-quality, fresh produce at a competitive price.
Growing up in Culiacán, Sinaloa, Mexico, agriculture has always been a part of my life. As a fourth-generation farmer, I developed a passion for the industry from an early age, spending time in the fields with my grandfather and father.
Before joining the company, I spent eight years in foodservice, working in both procurement and sales roles with companies including US Foods and Gordon Food Service. These experiences gave me a broader understanding of customer needs, product applications, logistics, and seasonality across growing regions including Mexico, Brazil, Ecuador, Honduras, and Peru. I also spent several years operating a hydroponic farm, giving me insight into emerging agricultural practices and the future of food production.
My approach is grounded in something my father taught me: your word matters. I strive to build relationships through knowledge, service, preparation, and trust—helping our customers feel confident in the products we provide and the partnerships we build.
Harvest Pride started with a straightforward idea: bring the best produce we can find in Mexico through the Nogales border while maintaining high standards of food safety and quality.
We’ve built our business around relationships—with growers, shippers, distributors and the people who depend on us to get the job done.
